Maison Dorée is a boutique luxury hotel positioned at the intersection of heritage architecture and contemporary hospitality. With properties that attract discerning travelers seeking privacy, service, and atmosphere, the brand needed a digital presence worthy of the experience they deliver.
They came to Intery Flow with a site that underperformed on every level — slow, visually dated, and impossible to manage internally. The goal was to build something that converted browsers into guests while reflecting the true character of the hotel.
Services
Luxury hospitality is one of the most visually competitive spaces online. Maison Dorée had the product — the rooms, the atmosphere, the service — but a website that failed to communicate any of it. The booking flow was clunky, mobile performance was poor, and the visual language felt closer to a mid-range chain than a boutique property. The deeper issue was trust: high-value guests make decisions based on how a hotel presents itself digitally before they ever make a reservation.
We treated this as a hospitality branding project as much as a web project.
Every design decision was made with one question in mind: does this
feel like Maison Dorée?
01
We reviewed the competitive landscape across boutique luxury hotels, mapped the guest journey from first search to booking confirmation, and identified exactly where the existing site was losing potential guests.
02
We restructured the site around the booking decision — surfacing rooms, atmosphere, and experience before anything else. Friction was removed at every step.
03
The design language was built around warmth, restraint, and quality. Cormorant Garamond, generous white space, and a gold accent palette were chosen to reflect the hotel's character without overstating it.
04
Built entirely in Webflow with a fully editable CMS — the hotel team can update room availability, seasonal offers, and content independently without developer support.
05
Page structure, metadata, and image optimization were handled from the ground up. The site loads fast and is structured to capture organic search traffic from high-intent travelers.
06
Post-launch we tracked booking flow behavior and refined CTA placement and room page structure based on real guest interaction data.
The new website gave Maison Dorée a digital presence that reflects the quality of the property. Direct bookings improved, the guest journey became frictionless, and the team finally had a site they were proud to share.
Organic reach
+220%
Direct booking inquiries
+55%
Project delivery
3 months
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"We knew what kind of hotel we were. We just needed a website that showed it. Intery Flow understood the brief from day one and didn't overcomplicate it."
Philippe Moreau
General Manager @Maison Dorée
Luxury clients require a different kind of collaboration — precise, unhurried, and detail-oriented. We worked closely with the Maison Dorée team to ensure every element reflected the standards their guests expect. The process was structured but flexible, with clear milestones and open communication throughout.
We mapped the buyer profile, the competitive landscape, and the emotional triggers that drive decisions at this price point. Every subsequent choice — visual, structural, verbal — came from this phase.
Villa Lumina needed a visual language that felt as considered as the architecture itself. We developed a restrained palette, editorial typography, and a photography approach that prioritised atmosphere over specification.
We design and build in Webflow for companies
that compete at the top of their industry.
