Vantage is a personal finance platform built for people who want clarity over their money — not just data. The app consolidates accounts, tracks spending patterns, and surfaces actionable insights through a clean, intuitive interface.
The team came to Intery Flow with a working product but a digital presence that didn't reflect the quality of what they'd built. They needed a website that could speak to both end users and potential investors — without compromising either message.
Services
Vantage had strong product-market fit but a website that felt generic. The design language didn't align with the app's premium feel, the information architecture buried key features, and the page converted poorly on mobile — where most of their target audience first discovered them. The broader challenge was positioning a finance app in a crowded market without leaning on the same tired visuals and copy everyone else was using.
We approached this as a positioning project first, a design project second. Every decision — from layout to typography — was tied back to how Vantage needed to be perceived.
01
We audited the existing site, reviewed competitor positioning, and mapped the user journey from first visit to app download. This gave us a clear picture of where trust was being lost.
02
We restructured the information architecture to lead with outcomes, not features. Users needed to understand what Vantage would do for them before we asked them to download anything.
03
We developed a design language that matched the app — dark, precise, and confident. The goal was to feel like a product company, not a marketing page.
04
The site was built entirely in Webflow with custom interactions and a CMS-driven structure that allows the Vantage team to update content without touching code.
05
We optimized page structure, metadata, and load performance from the ground up. The site launches fast and is structured for organic discovery.
06
Post-launch, we monitored behavior data and made targeted refinements to the hero and CTA placement based on real user patterns.
The redesign gave Vantage a presence that finally matched the quality of the product. Within weeks of launch, the team had a site they could confidently share with users, press, and investors alike.
Organic reach
+320%
App signups
+65%
Project delivery
4 months
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"Intery Flow understood immediately that we weren't just building a website — we were building credibility. The result speaks for itself."
Ethan Cole
Co-Founder @Vantage
We kept the process tight and collaborative. From the first brief to final delivery, the Vantage team was involved at every key decision point — not overwhelmed with options, but kept informed and in control. We work best when clients trust the process, and this was a good example of what that looks like in practice.
We mapped the buyer profile, the competitive landscape, and the emotional triggers that drive decisions at this price point. Every subsequent choice — visual, structural, verbal — came from this phase.
Villa Lumina needed a visual language that felt as considered as the architecture itself. We developed a restrained palette, editorial typography, and a photography approach that prioritised atmosphere over specification.
We design and build in Webflow for companies
that compete at the top of their industry.
